It is said that culture trumps strategy. MY English School, based in Yamagata Prefecture, has 16 teachers, an annual teacher retention rate of 85%, and growth from 100 students to over 900 since 2008 even in one of Japan’s less-populated prefectures. These growth and retention rates are made possible by the strong culture at the school, a culture proactively cultivated over time. This webinar highlights many of the strategies MY English School employs to build a professional and positive school/corporate culture that leads to quality lessons, student growth, positive peer pressure in regard to professional development, and high teacher retention. After a short MY English School introduction highlighting its history, staff, and facilities the presenter will cover the following and more: 1) Teacher hiring and vetting procedures 2) Starting with trust and creating positive peer pressure 3) Prioritizing professionalism and professional development 4) Creating opportunities for responsibility and personal growth 5) Resources for further development and learning This will be followed by an opportunity for questions of the presenter and the strategies presented. This webinar is based on Ryan Hagglund’s poster presentation at the 2017 JALT PanSIG conference and presentation at the 2017 Nagoya ETJ Expo. It is sponsored by Lixon Education, creator of the Lixon Library system. Please register at this link: http://lixon.wiziq.com/course/190628-building-a-healthy-and-proactive-schoo.